CONTENT STRATEGY & DEVELOPMENT

Grassboots Marketing also has a great team ready to develop your brand voice for all of the projects mentioned above. Already have content you love? We can proof-read and make editorial suggestions for you as well.

CRISIS COMMUNICATION

Crises are show-stopping events that can threaten an organization’s reputation and viability. Unfortunately for us—fortunately for you—our team has survived several crises in the corporate world. We have learned some definite do’s and don’ts along the way. Grassboots Marketing can help you prepare for a crisis before it occurs; respond to a crisis when it occurs; and rebuild your reputation after the crisis has passed.

Our team has handled crisis management and communications for organizations facing crises of all types, including reductions in force, company bankruptcy, closure of services/facilities, health and safety concerns; employee dismissal for alleged misconduct; financial and corporate controversies; and workplace issues.

BUSINESS BRANDING AND LOGO DESIGN

Whether you’re looking to establish a new visual brand identity or refresh your existing one, the Grassboots team of collaborators has extensive knowledge and experience to help you create a brand identity that will attract your desired clientele and provide a consistent, professional and credible look.

Our branding strategy includes:

• Initial project discussion with client discovery questionnaire to establish your brand foundation
• Brand research
• Developing a brand style, including font and color palette, that functions well across various media
• Logo design – Two logo design concepts with two rounds of revisions. A third logo concept will be offered with two rounds of revisions if client is not satisfied with the two initial concepts.
• Business card design – one concept with two rounds of revisions
• Brand Identity Style Guide
• Final logos in EPS format (vector art) and in all appropriate application formats (whatever formats client needs)

SQUARESPACE WEBSITE DESIGN

Whether you are looking for a new website for your business or want improve your existing one, we can deliver a website that is eye-catching and organized so customers can find the information they need quickly and easily.

Squarespace Complete Design This website design option provides to-the-point, professional tools to show potential customers you are established, credible, and worthy of their business.

Includes:

• Customized Squarespace Website
• Design strategy and wireframe
• Homepage + 4 interior page designs
• Recommended brand imagery
• Social media integration

Squarespace Simple Design A simple solution for businesses and organizations who understand the importance of an online presence. Perfect for start-ups and those on a tight budget.

Includes:

• A single-page, customized Squarespace website to effectively communicate your brand online presence
• Recommended brand imagery
• Social media integration

Website Refresh and Management Already have a website with content you love? Just want to refresh your look, colors, photography, etc.? Need help managing your site on a day-to-day basis? Grassboots can assist with any or all of your current website needs. Hourly and monthly management packages are available.

SOCIAL MEDIA

We offer end-to-end solutions to social media marketing that includes creating social media strategy, content creation, organizing content on a content calendar, posting the content on social media platforms, engaging with your audience on your behalf and drawing out relevant analytics. We will focus on your social media while you focus your time on your business.

Social Media Management We are happy to drive this project for you. We will manage all of your social media accounts for you and we will send regular updates and analytics for your review.

Includes:

• Monthly calendar of postings
• Scheduling of posts
• Post design and copy writing
• Daily monitoring
• Monthly analytics report

Social Media Strategy Just need a little guidance? Allow us to help develop your social media strategy while you stay hands on. This is perfect for businesses who want to manage their own pages, but would like some support and guidance. We can help you engage your audience and grow your following through strategic posts and campaigns.

Includes:

• Monthly calendar of postings
• Monthly analytics report

Brand Blast Ready to share your new brand identity with the social world? We are ready to assist!

Includes:

• Monthly calendar of postings
• Scheduling of posts
• Post design and copy writing
• Daily monitoring
• Monthly analytics report

EVENT PLANNING AND SUPPORT

Getting the best return on an event takes planning and great execution of details. Grassboots partners with you to reduce the stress and workload of preparing for an event by managing the details and executing part or all of the action items needed for a successful experience. We can help you with any or all parts of the process—from the planning stage, to event execution, to event follow-up.

PHOTOGRAPHY AND VIDEOGRAPHY

Grassboots has several collaborating lifestyle photographers and videographers on our team. Their personal styles are all about authenticity, capturing the moment, and documenting important details.

TRADESHOW/EXHIBIT HALL BOOTH STRATEGY AND MANAGEMENT